And The Veil Bridal

Established in 2013, this premier bridal boutique located in Geelong, And The Veil Bridal, is a multi-award-winning bridal shopping experience offering a beautiful range of bridal wear.

And The Veil Bridal emphasises comfort and personalisation with a relaxed and luxurious atmosphere. Brides can select from 200 wedding dresses with sample sizes ranging from 10-28. And The Veil Bridal believes that brides deserve to be able to find an amazing dress that fits, looks, and feels fantastic, no matter their size or shape.

The key features of the business are:

• Amazing relationships with their various suppliers

• Powerful commercial reputation with new suppliers and designers regularly approaching to feature their work at the boutique

• Known for personalised treatment and a client-first attitude

• Vast network of former brides that continue to recommend the store

• They maintain a substantial catalogue of bridal gowns

• Provide guidance about dress designs

• Advice and recommendations based on available budget and wedding date

• Fitting of the bridal dress and other garments

What makes this business successful?

The boutique experience And The Veil Bridal has endeavoured to create is a beautiful relaxing space situated on one of the corners of James St, Geelong. The boutique is surrounded by local art galleries, coffee hot spots and cake shops which make for a fantastic day out for any bridal group. With a handmade reception counter and racks lining the walls, the store is a masterpiece of dresses, change rooms, and places to relax and take on the task of finding that perfect dress.

And The Veil Bridal has thrived on building a reputation of premium service, knowledge and a vast array of dresses to choose from. Brides-to-be journey from all over Victoria and beyond the interstate border to browse And The Veils racks. The network of over 3500 happy brides continues to recommend the store to friends and family.

The business is owner-operated by a mother-daughter team that runs all aspects of business management and daily tasks, from sales to stock management. They both work full time, and the business is open Wednesday to Friday, 10:00 am to 2:00 pm, and Saturday from 9:00 am to 4:00 pm. They are closed from Sunday to Tuesday. Currently, they do not employ any additional staff.

And The Veil Bridal runs a website that informs customers about dresses and what to expect when they are looking to purchase a dress and provides a comprehensive catalogue. They also utilise social media platforms, Instagram and Facebook, allowing them to reach out to customers and for customers to view their range and engage with their client base.

There are opportunities to expand the business further by increasing the client base to include diversity in the age and gender groups targeted by incorporating bridalwear that would appeal to these potential clients. Catalogue expansion could open itself up to bridesmaids’ gowns, formal wear and deb gowns, or wedding accessories like garter belts.

If you are passionate about bridal wear fashion and have dreamt of owning a boutique store helping brides create a magical experience, please enquire now.

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Profile and Market Review.

Price: $350,000 includes current stock levels

Finn Business Sales
Geelong and South West Victoria
(03) 5259 9970

Broker: Laurie Farrell
0418 339 230
laurie.farrell@finnbusinesssales.com.au