Fitzroy Nursery Iconic CBD Nursery
Fitzroy Nursery Iconic CBD Nursery
Industry :
Home/GardenSub Industry :
NurseryA rare opportunity to acquire Fitzroy Nursery, one of Melbourne's most recognisable and well-established inner-city nursery businesses. Positioned in the vibrant Brunswick Street precinct, Fitzroy Nursery has been part of the Fitzroy community since 1983.
Renowned for its quality indoor and outdoor plants, rare and unusual plant varieties, compact outdoor design solutions, landscape design, plant hire, and expert horticultural advice.
The business has built a loyal customer base through a combination of knowledgeable service, curated plant offerings, and a distinctive retail experience that appeals to home gardeners, plant collectors, design-conscious buyers, landscape professionals, and trade customers alike. With a strong online presence and an established brand identity, Fitzroy Nursery offers an attractive opportunity for an owner-operator or strategic buyer seeking a business with both lifestyle appeal and genuine growth potential.
Founded and developed by Annie and Simon, Fitzroy Nursery has grown organically into a Melbourne institution while maintaining its independent character and creative edge. It operates across two premises directly opposite one another, creating a unique and highly visible retail footprint in one of Melbourne's most sought-after lifestyle precincts. The property also features iconic artistic gates by renowned artist Debra Halpern, further enhancing the nursery's street appeal and point of difference.
Key Selling Points
- Fitzroy Nursery has been trading since 1983 with a strong brand identity and loyal following.
- Two retail premises directly opposite one another, providing excellent exposure and customer convenience.
- Specialises in indoor plants, outdoor plants, rare and unusual plants, compact outdoor design, landscape design, and plant hire.
- Strong appeal to plant collectors, home gardeners, landscape professionals, and trade buyers.
- Attractive retail presentation with a distinctive inner-city offering.
- Strong online presence and opportunity to expand e-commerce and digital sales.
- Resilient sector with ongoing demand across home, office, garden, and landscaping markets.
- Artistic gates by Debra Halpern add to the business's unique creative identity.
- Clear upside for an owner-operator or strategic purchaser to improve operations, optimise costs, and unlock further growth.
For more information, paste this link into your browser for the NDA - https://www.mbs-public.com/public/fa469030-12b8-4521-808d-8e88aec01d80/ca
Dru
Queensland
Australia
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$200,000 Expressions of Interest Ending 28th August 2026
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Buying Advice :
Buying a business is a big deal! It can open up a new chapter in your life, expand your growing business base or fulfill that dream you’ve always had. Before you make that offer, there are a few things you should consider to determine whether this business is right for you or not.
These include:
Ensure the seller is 100% verified by us!
Can you afford the business? Do you need financing to assist with the purchase?
Have you done enough research? Complete some industry analysis, research competitors, verify revenue figures and so on!
Ask the seller some questions - why are they selling, will they be providing customer/supplier databases, what assets other than the physical business will be including (marketing materials etc), are their tax records and financial statements up to date and verified - this is your chance to pick the seller’s brain!
Make sure it’s the right business for you!
From there, you can make an informed choice - and if you do need some assistance, the Eden Ecosystem is here to help.
The Eden Ecosystem has been cultivated by us using our expertise as digital deal makers, and is designed to help buyers and sellers successfully complete business transactions. The ecosystem features franchising and private sale experts, lawyers, mergers & acquisitions experts, accountants, dedicated account managers, brokers, and network managers, who are all available to help you successfully buy your dream business. Looking for some extra assistance? Get in touch and we can help connect you with the right people!
Once you have submitted an enquiry to the seller, the seller can invite you to view confidential information about the listing after signing an NDA in order to conduct your due diligence. A business owner will ask you to sign an NDA before a deal can commence. This allows the business owner to keep certain information confidential, including client lists, employee information, intellectual property, trade secrets, pricing structures and so on, in case a deal cannot be met.
Typically, NDAs are often mutual - meaning, just as you're agreeing to keeping the seller's business information confidential, the seller must also offer that same level of confidentiality to keep your information private. Another thing to look out for is non-solicit provisions. If a seller has this clause in their NDA, you are prohibited from soliciting any of their clients or employees for yourself or your company for around 1-2 years.
Once you’ve done your due diligence and you’re satisfied, you can make an offer directly to the seller in the Deal Room where a transaction can be done. From start to finish, the entire business transaction can be done through the Eden Exchange platform.
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