Real Stories. Real Opportunities. Real Successes.

Key Strengths:

Huge growth potential

Established customer base

Strong revenue growth

From “just a job” to a future you own, that’s the change Swimart franchise owners talk about. At Swimart, franchise owners are people who choose to write a new chapter. For some, that becomes a family legacy they can pass on. For others, it’s the move from employee to confident business owner with more freedom and control. 

With over 40 years of proven success behind you, Swimart gives you the stability, guidance and real opportunity to build something you can genuinely be proud of.

Are you ready to transform your life and your family’s future?

Swimart franchise owners come from all kinds of backgrounds:

• From casual staff to multi-site owners
• From tradies to territory leaders
• From migrants to thriving business operators
• From store managers to successful franchise owners

What they have in common is a moment where they decided to stop waiting for the next pay rise, promotion or “perfect time”, and chose to build something of their own.

You don’t need to be a pool expert to become a Swimart franchise owner.

Whether you’re currently in a job that no longer fits, running a small independent pool shop, or thinking about your next chapter, Swimart can help you explore a path that fits where you are now.

Why You Should Franchise Swimart?

When you join Swimart, you’re not starting from scratch; you’re stepping into a proven pool care franchise model designed to set you up for success:

• 40+ years of proven franchising success
• No experience? No problem. Full training and ongoing support
• Backed by strength – proudly supported by ASX-listed Waterco Ltd
• Access to Swimart’s product range and buying power, your local competitors don’t have
• Marketing muscle and support 
• End-to-end support, from setup through to growth and succession planning

Swimart is built for ordinary people who want to do something extraordinary with the right backing.

What You Do as a Swimart Franchisee:

As a Swimart franchise owner, you’ll run a local pool care business that customers rely on all year round. 

Australians love their backyard pools, and that creates a strong, ongoing demand for pool care. Those pools all need regular maintenance, support and advice, which means as a Swimart franchisee you’re tapping into a growing, repeat-service industry, not a fad.

Your days will include:

• Helping customers in-store with products, advice and water testing
• Managing regular residential and commercial pool service clients
• Leading and developing a small, local team
• Building relationships in your community and growing your customer base
• Using Swimart’s systems and marketing to keep the business moving forward

Flexible Ways to Join

Wherever you are now, there’s a pathway into the Swimart network:

• Become a new Swimart franchisee: Open a Swimart pool care store in an available territory with full training and support.
• Convert your independent pool shop: Bring your existing store under the Swimart brand and plug into products, systems, marketing and buying power.
• Purchase an existing Swimart store: Take over a Swimart business where the current owner is ready to realise the value of their investment.

If you’re tired of working hard for someone else’s dream and want to build something of your own, your Swimart story could be next.

Enquire today to find out how.