PREMIUM WINE IMPORT AND DISTRIBUTION

Key Strengths:

Huge growth potential

Established customer base

Rich operating history

About the business

Wine importation and wholesaling venture, established in 2013 by a team, passionate about Italian viniculture and seasoned in the Australian Hospitality and Retail sectors, is now available for sale. The business focuses on delivering high-quality boutique wines and beverages at reasonable prices. While its specialty lies in fine wines from Italy and Australia, it also offers a diverse selection of spirits and other alcoholic beverages.

Dedicated to sourcing, importing, and supplying Italian (and Australian) wines, the business strikes a balance between affordability and quality, providing top-tier offerings at accessible prices. Primarily operating in the B2B sector, it serves hospitality businesses and independent alcohol retailers throughout Victoria, with a customer base comprising of mid- to high-end restaurants, hotels, and catering companies. The business also extends its reach interstate through a network of distributors in Queensland and New South Wales.

In addition to its B2B operations, the business also conducts Direct-to-Consumer sales through its online store.

Setting itself apart from competitors, it offers a hand-selected range of unique Italian and Australian alcoholic beverages not readily available through other suppliers. The product line-up includes selections from overseas wine producers in various Italian regions, as well as representation from wineries in South Australia and Victoria. Currently, the business collaborates with a large portfolio of Italian and Australian suppliers.

The success of the business is rooted in its loyal customer base, built over the years through on-site visits, referrals, networking, and proactive outreach. Remarkably, the business has thrived without extensive marketing efforts or paid advertising, a testament to the strength of its reputation.

Future growth prospects abound, including national expansion, diversification of stock, through strategic partnerships and the optimisation of the Direct-to-Consumer trade channel. With a well-established position in the wine importation and wholesaling industry, the business is poised to enhance market reach and solidify its dynamic presence.

Prospective purchasers need not be extensively knowledgeable about wine, as the small but capable team provides support. While wine expertise is optional, sales acumen is advantageous.

For further details on this unique and high-potential business, please contact Greg Johnson at 0412 755 055 or greg@ascendpartners.com.au