Alpine Spirit Coaches & Snowball Express

Summary:
ALPINE SPIRIT COACHES was established in 1970 and acquired by the current owners in 2011. It has a tremendous reputation in the region and offers many exclusive services to a loyal customer base.

This large established client base made up of both corporate and the retail market including private charters, 4WD transfers, senior citizen tours, educational tours (Canberra and Central Australia) and several large group snow bookings, ensures a reliable and diversified income.

SNOWBALL EXPRESS is a second business that offers a direct route bus service to Hotham and Dinner Plain. This operates seasonally from June to September.

The coaches operate from Melbourne, Myrtleford, Bright and Harrietville and services the entire Mt Hotham and Dinner Plain Village. Alpine Spirit Coaches provides the coach hire to Snowball Express for this service.

For the 2023 snow season, the service will be operating from Friday to Sunday. This can easily be expanded to 7 days per week if the new owner chooses to do so as the systems and pricing are in place to support this change.

Snowball Express is a contracted service approximately 9 years remaining on the current contract.

The businesses are ideally located. Myrtleford is rapidly becoming the ideal tourist destination in Victoria for all year around activities. It is near the scenic towns of Bright, Beechworth, Yackandandah, Mt Beauty and all Victorian snowfields, including Mt Hotham, Falls Creek, Mt Buffalo, and Dinner Plain Village.

The Albury Airport is approximately 50 minutes away and many private charters use this airport as their access point to and from the ski resorts, many South Australian and Queensland visitors opt to fly to Albury during the annual snow season.
Alpine Spirit also has an excellent relationship with Albury Airport which has enabled the business to capture the top-end market for private 4WD luxury snow transfers.

Key Points:
- Fleet and plant & equipment of approximately $1million included in the sale including 7 x coaches & buses.
- A large client base which includes regular ongoing diversified revenue.
- High brand awareness, social media presence and SEO ranking first of most searches for charter, bus transfer or group transport services.
- Good forward bookings and work in the pipeline for FY2023.
- Opportunity to scale business, SEO provides more work than the current owners are willing to accept.
- A long new lease to be provided for the business’s depot/office in Myrtleford for the incoming buyer.

This business may suit a husband-and-wife team, someone with mechanical or heavy vehicle driving experience, an existing operator in the bus & coach industry looking to expand and capitalise on synergies.

After 12 years of building up the business the owners have scaled down over the last 12 months and wish to move on to other interests. Experienced staff and the support of the existing owners will assist the new owners to make a smooth transition.

$1,350,000 WIWO

Complete your online enquiry on this page and receive a comprehensive Business Profile document and Market Review.

Financials are available to approved potential buyers only.

Finn Business Sales – Dallas Lodge