Debs Boutique

About the business

An established premium fashion retailer in Sorrento offering high-end women’s clothing and accessories with comfortable mid-six-figure annual returns, Debs Boutique is a unique business bringing global fashion and luxury to customers on the Peninsula.

Debs Boutique stocks an exclusive range of apparel from New York, Paris, and Milan, along with emerging Australian labels. From sweaters and cardigans to dresses, tops, pants, outerwear and more, they have a range for every fashionista in beautiful fabrics and patterns. Debs Boutique also stock a range of fashion handbags, shoes, and stunning jewellery to accessorise every outfit.

The current owner has put systems and processes in place to minimise their involvement daily, now enjoying more of an oversight role and only a couple of days in store. This has been happening over the last couple of years in preparation for a smooth exit upon retirement, ensuring new owners' ongoing success. As a unique aspect of the business, the owner travels to Paris each year to attend fashion designer and supplier events in March, June, and September.

The key features of the business are:

• Solid reputation after being in business for nearly 45 years.

• Earning comfortable mid-six-figure annual returns.

• Carries exclusive labels in-store - in some cases; they are the only stockist for the whole of Australia.

• Existing customers return time and time again.

• Offers a casual, yet professional approach to their customers.

• Offers collections from New York, Paris, and Milan to sit alongside emerging Australian labels.

• Makes it easy for customers to find clothing and accessories they won’t find anyone else wearing.

• Customers feel comfortable and confident for any occasion.

• The vendor travels to Paris each year to attend fashion designer and supplier events.

What makes this business successful?

While stocking the best and most desirable local and international labels, Debs Boutique has cemented the store into an iconic destination for the Avant Garde fashionista. The owner’s passion for creating a fun, refined and personable retail service has made it a local success story.

Emboldened by the challenges of the last few years, Debs Boutique has flourished, demonstrating the brand’s resilience within the community. Broadening its horizons with an updated online presence, Debs Boutique has expanded its market reach Australia-wide to tremendous success.

The local clientele is expanding thanks to the recent residential boom in the area and the continued commercial development of the Sorrento area. The store’s reputation and longevity in the community have allowed shopping at Debs Boutique to become a family tradition for many customers.

Debs Boutique’s four key staff members include a sales assistant, an administrator, a website manager, and social media manager. Each with a unique set of responsibilities that ensure the store runs seamlessly and to the utmost customer satisfaction.

There are opportunities to continue to grow the business further by investing in social media advertising campaigns to build an expanding internet presence and attract new clientele. Local fashion markets can be developed through exclusive launch events and community outreach.

If you are experienced in high-end fashion and interested in a rewarding career as a professional customer-focused retailer, please enquire now.

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Profile and Market Review.

Price $1,250,000 + SAV

Finn Business Sales
Greater Melbourne
(03) 9372 0243

Broker: Gary Watson
0408 288 176
gary.watson@finnbusinesssales.com.au