East Geelong’s Quality Butchers

About the business

Established in 1956, East Geelong’s Quality Butcher is run under management, producing comfy six-figure returns. Located in a small strip of shops on the busy Boundary Road in East Geelong, the owner works in an oversight capacity supported by four capable employees.

East Geelong’s Quality Butcher offers a full range of chicken, lamb, pork, and beef. The butcher shop works in large and small quantities to supply business and private customers with the best, locally sourced meats from the Bellarine Peninsula.

The beef is sourced from the local Barwon River flats of Inverleigh, while the lamb comes from the Portarlington region’s stress-free and lush pastures. In addition to meat, the shop also stocks a range of smallgoods prepared locally by Barwon Valley Smallgoods, gluten-free products, milk, dry goods, eggs, and fresh fish every Thursday and Friday. The butcher shop also offers spit hire, including gas, for delivery or pick-up with meat cut to order at an additional cost.

The key features of the business are:

• A well-established business with a loyal customer base.

• A reputation for providing high-quality products and excellent customer service.

• Offers premium quality meats sourced locally.

• Extended smallgoods range, including gluten-free products, milk, dry goods, eggs, and fresh fish.

• Experienced staff, thirty-plus years.

• Recent shop renovation.

• Freehold sale negotiable.

• The spit hire service provides an additional revenue stream.

• Community involvement through sponsoring or supplying goods for fundraisers builds solid relationships and returning customers.

What makes this business successful?

The business has a rich history, was founded in 1956, and is owned by the third generation of butchers. It is a well-known and respected local business with a loyal customer base.

Customers are drawn from the surrounding areas of East Geelong, Newcomb, Geelong, and the Bellarine Peninsula and from people who travel along Boundary Road daily, as there are no other butchers for 10 km in any direction.

Customers appreciate the high-quality fresh, locally sourced goods from the Bellarine Peninsula and the products’ unpackaged nature, allowing for greater customisation and choice. This ensures that customers can trust the quality of what they purchase and continues to grow the shop’s reputation.

The shop sponsors several local sporting clubs, including Geelong Bowling Club, East Geelong Football Club, St Mary’s Football Club, Portarlington Football Club, and St Albans Breakwater Junior Cricket Club. The sponsorships help to promote their services and build stronger relationships within the community.

The shop is owned and run by one full-time butcher and employs a store manager, two additional full-time butcher staff and a sales team member. With over 30 years of experience, East Geelong’s Quality Butcher can offer expert advice and guidance when purchasing meat products.

There is an opportunity to grow through the development of partnerships with local restaurants and cafés, supplying their high-quality meats and products to these establishments or expanding its services to include online ordering and delivery to make it easier for customers to purchase from the store.

If you are looking for an established butcher shop with a great team of staff and the ability to run under management, please enquire now.

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Fact Sheet.

Asking Price: $295,000 + SAV (Freehold Negotaible)

Finn Business Sales
thefinngroup.com.au
1300 535 932

Mark Hall
0403 303 013
mark.hall@finnbusinesssales.com.au

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