GRASS ROOTS BEEF - PADDOCK TO PLATE BEEF BUSINESS WITH ON-LINE WEBSITE

About the business

Phone enquiries - please quote property ID 29088.

Expressions of Interest are now sought for the purchase of Grass Roots Beef Pty Ltd. Grass Roots Beef (GRB) is a paddock-to-plate operation producing and marketing premium, 100% grass-fed beef to retail and food service customers in Albury, Wodonga, North East Victoria, Wagga Wagga and Canberra.

On offer is a successful business targeting the growing demand for locally supplied grass-fed beef. Grass-fed beef is experiencing increasing demand as consumers seek beef that tastes better and is from a trusted producer who grows or sources cattle that have been well treated and farmed sustainably.

The business for sale as a going concern comprises the brand, business know-how and key tangible assets.
The purchase of GRB provides a walk-in-walk-out opportunity to own and operate a profitable paddock-to-plate beef business, either as a stand-alone business or as a value-add for an existing cattle operation.

* Increased sales four-fold since business started in 2015, now a consistently profitable level.
* Potential to be scaled up to take advantage of growth opportunities.
* GRB supplies branded beef to the market allowing a high degree of control over prices, and so smooths and increases income when compared to a cattle producer marketing live cattle.
* Loyal customer base across its target markets.
* Processing of cattle & associated operations have been fine-tuned and provide a predictable cost base.

INCLUSIONS:-
The brand includes a full suite of marketing and promotional collateral including logo, website with online shop, Facebook and Instagram pages, templates for brochures and business cards.

* The physical assets in the business include:
* A large mobile coolroom wrapped in the GRB brand livery
* A top of the range Australian-made 1000 litre Williams commercial freezer
* Wedderburn electronic scales and labeling machine
* Market stall equipment including tent, tables and large vinyl signage.

As a small-scale food business focused on supplying a healthy, nutritious, ethically and sustainably produced food product, GRB is in a small way part of the solution to bringing people good food which sustains them and our earth.

Primary market channels are farmers markets in Albury, Wagga Wagga, and Canberra. Additionally, the business supplies food service outlets and online customers.

Can be operated by one person. Monthly tasks include weekly markets in Wagga Wagga (Thursdays), Albury (Saturdays) and fortnightly market in Canberra (Sunday). Transporting cattle to the abattoir in Wangaratta fortnightly. Packing beef and making value-added product weekly. Weekly promotion on-line and admin tasks.

Price Negotiable - Enquire today.

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