MINISO Lifestyle Product Retail Business - Franchising Opportunity

Key Strengths:

Low overheads & operating costs

Huge growth potential

Minimal competitors in the area

Established in 2013, MINISO is a leading lifestyle product retailer that specialises in high-quality household goods, cosmetics, snacks and more at affordable prices.

Just nine years after their inception, MINISO has grown into an internationally-recognised brand with over 5,000 stores in more than 100 countries including Australia & New Zealand, which currently has 33 MINISO stores spread between both countries.

This rapid growth has been a direct result of the company’s mission, and their success in providing its customers with well-made, highly quality, well-designed products at affordable prices. 

And this success has even caught the attention of leading brands such as Coca Cola, Marvel, Hello Kitty, Sesame Street, Mickey & Friends, Disney, Minions & Toy Story, just to name a few, resulting in playful crossover products that customers, and even the fashion industry, can’t get enough of.

Now, with the leading lifestyle product retailer seeking to expand across Australia and New Zealand, MINISO is looking for new franchisees to open their very own MINISO store in Victoria, New South Wales, Queensland, Western Australia, Northern Territory, South Australia & New Zealand.

About the Opportunity

As part of their mission to provide more and more communities with high quality, affordable products, MINISO is looking for enthusiastic, passionate individuals to get involved as franchisees and open MINISO stores across Australia and New Zealand!

As a MINISO franchisee you’ll have access to an incredible range of products, which have already proven to be a massive hit amongst Australians, New Zealanders and all around the world.

On top of this, you’ll benefit from a business model that’s been expertly designed so you can earn between 15%-20% in net profit, if your store’s positioned in a high-traffic location and you opt in as an owner-operator. This means it’s possible to put up a successful MINISO store on the street too.

Aspiring MINISO franchisees will benefit from a comprehensive training program, where they’ll receive a walkthrough on all departments, how MINISO helps drive traffic to your store and so much more.

Franchisees will also be given a glimpse into the day-to-day operations of running a MINISO store by experiencing one firsthand. There they will learn how to use the EFTPOS machine, how to manage stock inventory, business systems and more to ensure they’re ready to run their own store.

The total price per franchise ranges from $200,000 to $400,000, depending on the fitout and location. 

Key features of the business

• Internationally recognised brand
• High-quality, affordable products 
• Highly profitable business with lots of room for growth
• Comprehensive training program
• Strong and healthy supply chain
• Wide array of products
• Advanced systems in place for daily operations
• Professional team to support the franchisee

If you’re an aspiring owner-operator, or simply want to manage the store, and are passionate about the MINISO brand, its values and products, and want to ‘Make Life Easy’, then reach out to us today to start your journey as a MINISO franchisee.