Mermaids Beauty

About the business

A professional beauty salon located in Ocean Grove, Mermaids Beauty has been operating for 15 years, offering men and women a wide range of beauty services from their well-presented salon.

Mermaids Beauty offers a wide range of services, including IPL hair removal, eyebrow tattooing, body tattoo removal, advanced facial treatments, skin needling, waxing, spray tanning, lash lifting and tinting, special occasions, plus much more.

With two owner-operators working part-time in the business, they oversee all aspects of the daily running of the salon, social media content and marketing. The business employs three beauty therapists to perform the salon’s treatment and services.

The key features of the business are:

• Longest-running beauty salon in Ocean Grove

• Well known by their name and the salons’ location

• Treatments and services have grown with the salon to meet customer needs

• The salon interior has been refurbished throughout its years of operating to keep it looking fresh and inviting for clients

• Great location in the heart of Ocean Grove

• High-quality and reputable skincare brands used in the salon and available for purchase

• Extensive range of services provided to customers

What makes this business successful?

The salon frontage is on the Parade, one of the main streets in Ocean Grove. Mermaids Beauty enjoys fantastic visibility and access to local foot traffic. While being the longest-running Beauty Salon in Ocean Grove, Mermaids Beauty has become synonymous with quality service and excellent results in skincare and beauty services for the Ocean Grove, Barwon Heads and Bellarine communities.

Mermaids Beauty has five treatment rooms, a separate, dedicated spray-tan room, and an office. Their retail selection allows customers to purchase high-quality and reputable skincare and beauty products.

Customers come from the local Ocean Grove region, Barwon Heads and Bellarine communities, with their client base ranging from ages 20 and 60, both male and female.

The business employs three highly skilled beauty therapists to provide all beauty treatments to customers, and they are experienced in all aspects of beauty, tanning, waxing and IPL products.

Mermaids Beauty is open Tuesday from 9:00 am to 4:00 pm, Wednesday and Friday 9:00 am to 6:00 pm, Thursday from 9:00 am to 5:00 pm and Saturday 9:00 am to 2:00 pm. The business is closed on Sunday and Monday.

There are opportunities to grow the business further by increasing marketing campaigns, boosting tattoo removal services, and offering a wider variety of products and giftware.

If you are experienced in beauty and are looking for the opportunity to run a well-established beauty salon in a prime location with room to grow the business further, please enquire now.

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Profile and Market Review.

Price $150,000 + SAV

Finn Business Sales
Geelong and South West Victoria
(03) 5259 9970

Broker: Anthony Dickson
0431 279 400
anthony.dickson@finnbusinesssales.com.au

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