Potter Travel & Coach

About the business

Summary:
Established in 1995, Potter Travel is a tour and coach operator that provides a range of day tours and extended tours for the senior market in the Canberra region and beyond. At the core of Potter Travel is the travel club membership, sitting at approximately 1,600 loyal members. There are also strong working relationships in place with many Probus Clubs and Senior Groups. Potter Travel is a proven well recognised brand and household name in the senior market.

In 2022, the business rebounded strongly from a COVID interrupted period. The 2023 tour program is planned and open for sale, including day trips and musicals which have booked 6 months ahead and extended tours with pre-bookings and customer deposits held up to 12 months in advance.

Potter Travel also has a strong reputation built on long lasting partnerships with local schools in the Canberra region. The business can deliver same day, overnight and extended stay school excursions and provides general charter and sub contracts to other coach companies when not on tour.


Key Points:
- A large client base which includes the travel club membership of approximately 1,600 members
- A huge range of tour options
- High brand awareness in the region and amongst the target market with no direct competitors in the tour market locally
- A simple business operation with 2 x luxury coaches, minimal staffing and utilising a travel wholesaler for planning international and extended tours.
- Strong forward bookings/customer tour deposits in with FY2023 forecast for over a $3.5 million T/O
- Opportunity to re introduce international travel

Potter Travel has an excellent relationship with a travel wholesaler. The wholesaler plans, books and organises all the extended tours, including international travel tours. All day tours and musicals are planned in house. This business may suit a husband and wife team, someone with mechanical or heavy vehicle driving experience, an existing operator in the bus & coach industry looking to expand and capitalise on synergies to be had with existing staffing and infrastructure or someone new to the bus & coach industry. The successful purchaser would walk into a turnkey long-established travel & tour business with strong forward bookings and work in progress.

Complete your online enquiry on this page and receive a comprehensive Business Profile document and Market Review.

Financials are available to approved potential buyers only.

Price: $495,000 plus Coaches

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